The major purpose of article marketing is to establish authority in your niche and to drive traffic to your site through your resource box. Where many article marketers go wrong is that their articles appear to more like ads and promotions and the majority of the time the reader never makes it to the resource box.
It has been my experience that when I write articles that are geared towards solving someone’s problem I will receive a higher click through rate. After experimenting with that concept for a while I have came up with what I feel are three ways to help boost your click through rate.
1. Your article should help solve a problem not promote a product. As an example lets say you want to write an article to promote a new weight loss ebook that’s paying 75% at clickbank and you include links in your resource box to your blog or masked affiliate link.
The wrong way would be to write a “review” article and point out what you like and dislike and blah blah blah. You have to remember that your “review” article is competing with thousands of others and all the adsense ads posted around your article. About 99% of article marketers do this and it produces minimal results.
The right way would be to write an article that would outline 3 effective exercises for losing weight. In your article you would want to include why these exercises burn fat off fast and the right way to do them.
Why does this work?
Because for one, they really need to read the entire article to get all the information bringing them to your resource box. Another reason is that they now trust you because you presented some facts that increased your “authority” and offered great advice to solve their problem.
2. Change the position of your resource box. I know you can’t actually put your resource box where you want it but you can change how it looks with your article. One of the things that worked for me very well was to put my last paragraph in the resource box.
This makes it appear like its part of the article and you can add your links to it offering the reader more information. If you did step 1 correctly the reader will be much more likely to follow your links to your site.
I find a lot of people looking for what to say in the resource box but just making it the last paragraph has been very productive for me.
3. Help lazy readers. What I mean by this is break your article in short paragraphs with only 2 to 3 sentences each. When a reader sees a whole bunch of text blocked together they just move along because it seems like too much to read and too hard to read.
A good example is to go to Fox News or CNN and see how their news articles are written. In a lot of cases there are paragraphs that are only 1 sentence long.
For the most part if you apply these 3 tips you will see a significant difference in your click through rate and therefor your sales or commissions. You most likely will start seeing more of your articles getting picked up by other site owners. It also isn’t uncommon to see more people subscribing to your feeds once you apply these changes to your article marketing strategy.
